Just to throw in my oar here:
I usually run Autolites for regular plugs. I really like both Autolite and Bosch Platinum plugs.
I don't like Champion plugs, but that is not based on anything but the problems I've had with them in small motors: outboards, motorcyles, 4 wheelers, lawn mowers, weed eaters, etc. I like NGK for the small stuff.
Oh, Champion does make cracker jack airplane spark plugs though!