I have Mastercraft in my 1980 CJ-7. Had a set in our 1968 Bronco, another in our Baja Bug after that. Couldn't be happier. Ordered a set of new covers about two years ago, great service and they fit perfectly. The best I can say is that I think it is a TOP quality seat. We have dealt with them for about 20 years. They hold you in place, fabric wears extremely well - plus lots of choices in fabric. The fact that many off-road race teams selected them (and still do) is how we got started with them. Even though they might be a bit more expensive than Beards, we think that this is one of the most meaningful mods done to our Jeep. You see and feel the comfort and support each time you sit down. John