FOR IMMEDIATE RELEASE:
Orange County, CA (June 19, 2009)
2009 is shaping up to be the year of short course off road racing. The previous institution laid the foundation for an entire west coast industry, cultured a wide range of enthusiast, and set the standard of high energy competition. The slowing economy stopped many in their tracks and all but pulled the rug out from west coast short course scene.
Several new organizations emerged offering new promises and opportunities for the short course industry. Lucas Oil, pulling out all the resources, has picked up the fragile pieces and crafted a stable game plan to launch the short course discipline into a long lasting and record breaking offroad motorsport. With four very successful rounds already completed, the 2009 season is approaching its mid-way point. It is clear that the Lucas Oil Off Road Series has proven their formula of high impact wheel-to-wheel offroad action works rather well and is turning out to be the most popular amongst fans and participants alike.
An alliance of formidable companies and brands has teamed up with Lucas Oil to compound the strength of the series. Geico Powersports, General Tire, Bully Dog, and Rockstar Energy among many others are all working hard create an energetic and competitive series. To ensure the action will be captured for all to enjoy, Lucas Oil has arranged TV Exposure on 7 major networks including SPEED, NBC, The Outdoor Channel, Versus, and more that will expose the insane off road action to millions across the country.
The entire organization of Rockstar Hart and Huntington Premiere Motorsports Group is poised to take advantage of all the exposure opportunities prepared by Lucas Oil and is stepping up the presence on site, on camera, as well as on-line. Premieremotorsportsgroup.com is up and running and has been fully updated, complete with an online store to obtain all your favorite merchandise, apparel and gear from Rockstar & Hart and Huntington.
The PMG Pit, located right next to the Rockstar Music Stage is positioned right smack in the middle of the venue. We have created a very fan friendly environment for all enthusiasts to bounce around from the races, to the live music, to the open pits for plenty of interaction and fan fair amongst all the teams. Be sure to come by Premiere Motorsports Group's pit during one of the scheduled autograph sessions or for free posters and ice cold Rockstar Energy Drinks. Friday, on June 26th, during pre race activities at the Trevi Entertainment Center in Lake Elsinore, the Lucas Oil Off Road Racing Series will be holding a star studded kick-off party presented by Rockstar Energy Drink. The Rockstar lounge will be in full effect with special Rockstar beverages and models. Fans will have the chance to mingle with Carey Hart, Brian Deegan and many of the stars of short course off road racing who will be signing autographs.
Rockstar Hart and Huntington PMG has strived all season to stake a claim in nearly every discipline short course off road racing has to offer. Already during the 2009 season, PMG's drivers have claimed 8 podium finishes in 3 separate divisions. Unlimited Lite specialist Chris Brandt's undeniable consistency has awarded him four consecutive 2nd place finishes, one during each of the 4 rounds. John Fitzgerald missed LOORS Rounds 1 & 2, but hit it big earning two 2nd place finishes in a row with his Limited Buggy during the last LOORS Rounds at Surprise AZ. Chad Leising, the current Super Lite Champion, brought PMG their very first 1st place finish. Adding to the mix, Rockstar Hart and Huntington Premiere Motorsports Group will be debuting an Unlimited Buggy driven by PMG's own Team Manager, Scot Demmer.
This is going to be the point where many teams are pulling out all the stops. Make it or break it, Rounds 5 & 6 of the Lucas Oil Off Road Series are sure to be the pinnacle of short course for the 2009 season. One thing is for certain, Lake Elsinore will be alive with excitement, and hundreds of racers will converge to do battle in front of 10,000 fans.
PMG Racings is the product of numerous individuals and support of strong companies brought together to create this offroad racing powerhouse. The brands like Rockstar Energy, Hart & Huntington, Geico Powersports, Liquid Graphics, Fantasyoff-roadracing.com, Simpson, Chronic Tacos, and General Tire will ensure a number of achievements & results throughout the 2009 season. Additional support from KMC Wheels, JSTAR Motors, National Concrete Cutting, Century Collusion Center, NRGX, Screen Works, Corona Millworks Racing, Blurred Motion, Bully Dog Technologies, compounds the sustainability of Premiere Motorsports Group.
For more information on the Rockstar Hart and Huntington Premiere Motorsports Group please contact:
Briana Magowan- Public/Media Relations
Premiere Motorsports Group Inc.
Tel: (800) 213-2442
E-mail: [email protected]
• Rockstar Energy, Bigger. Better. Faster. Stronger. ROCKSTAR is the world's most powerful energy drink.
• General Tire was founded in 1915 and is one of the top automotive suppliers worldwide.
• GEICO insures more than 15 million vehicles offering customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments, mobile homes and more.
• Simpson Performance Products has been the leading manufacturer of safety equipment for the Motorsports industry since 1959.
• Fantasy Off-Road Racing.com is the exclusive and premier place to get your Fantasy….Off-Road style game play in gear.
• Bully Dog Technologies # 1 In Performance is recognized as the leader in the diesel performance industry worldwide.