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Interesting article about Jeep

772 views 12 replies 8 participants last post by  jdoggmoney 
While I did not read the attached web page, I did see an interesting but frustrating article the other day. I believe it was in the Orlando Sentinel. The article basically said that DC was going to move Jeep into/toward the cute-ute market. They would no longer live up to the marketing campaign "all vehicles Rubicon capable." The article was unclear as to the longevity of the existing product line, but did state that they two lines might co-exist.

In my opinion, this approach diminishes the heritage of Jeep which is their biggest asset.

Mike
 
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