Join Date: Dec 1999
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Re: Suzuki Jimny
i do not have ANY information on the wrangler's future, but find it hard to believe that they might cease production.
I guess the reason why Mercedes "bought" Chrysler is due to the Jeep label... and therefore they need the Wrangler, kindalike a flagship ... for legitimacy purposes...
Working for yrs. now in Marketing in different countries of the world, one cannot estimate highly enough the importance of a Wrangler for a brand like Jeep. (not to confuse this with its REAL importance in terms of sales, but its the "Marketing-hook" jeep is hanging on.)
as i said, thats just gut-feeling and my experience in marketing... but anybody that remembers the worldwide hype in 96 when the TJ came out would be hard pressed to give up jeeps crown-jewels...
Another part of it is about market-segmentation... what trucks does jeep have to cater "the young and restless", the wrangler buyers... Those people wont buy the rather old cherokee, nor the GCherokee. They have a foot in this young-outdoors-adventure-w/o roof, etc.... market and they are not gonna give it up...
anyhow... could be wrong... (could somebody save this mail till 2003? ;0)
'95 Stofttop, K&N, Snorkel, 4,5" SPOA, 31" BFG MT, 4,16gears, W5000 winch, skidplate, rear Rancho 9000 - other than that its bone-stock