Join Date: Feb 2001
Location: socialist lib heaven mASS
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Re: Stupid Jeep Tricks
</font><blockquote><font class="small">In reply to:</font><hr />
their primary target market is not the offroad crowd - its sophistacted suburbanites who want to feel "adventure" during their commute. Cheezy marketing that encourages overconsumpotion
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obviously the target market is not offroaders. honestly, offroading is such an incredibly limited market that you wont find a whole lot of concentration on it with any vehicle. how many offroaders do you know who head to a new car showroom when they are looking for something to wheel in? even things like the rubicon, which has some legit offroadability right out of the box, are purchased in greater numbers by people who have no plans to offroad them.
i think your assessment of the target market as suburbanites who want 'adventure' is a little narrow minded. sure, there are folks who fit that profile, but there are plenty of people who have a real good reason to own an SUV, whether you believe it or not. there are also plenty of reasons for owning one other than searching for phony 'adventure'.
soccer moms are called soccer moms because they (in some cases) bring kids and gear to soccer practice. sometimes more than one. sometimes they bring one to soccer and one to dance and one to karate and take another with them to the grocery store and need enough space for all the kids and their junk and the groceries, too. so when you see this woman driving down the road alone without all the kids in the rig, dont presume she's guilty of 'overconsumption'. do you use every iota of capability of everything you own at every moment? of course not.
some places in the US, and the rest of the world too, road conditions are not always the greatest. ice and snow are a reality in much of the US and driving a 4wd or awd vehicle is a metter of safety, not false 'adventure'. some people live on unpaved roads or need to travel them for whatever reason on a regular basis. in some seasons there is quite a lot of mud to deal with and trying to drive a 2wd car through it is practically a guarantee you are going to get stuck. just because you see some woman driving into the parking lot at the nail salon in july doesn't mean she doesnt have to drive through mud and snow some other time of year. maybe the rig is used to get to a hunting camp out in the woods or on top of a mountain without paved roads.
JGCs are also pretty darn pleasant to ride in. i can't think of any compelling reason for a person who wants comfort not to have it, including in their car. that's not overconsumption, it's just a choice one is free to make. they also make pretty good low-medium capacity tow vehicles, and just because you aren't hauling around a trailer full of quads or waverunners or a popup trailer all the time doesnt make your purchase of a vehicle capable of doing that 'overconsumption'.
with all that said, the je-ep name does have a connotation of a rugged and capable vehicle that will go anywhere. for a company to play on their market perception isnt 'cheesy', its smart. i'm sure there's a really minute fraction of a percentage of new JGC owners who plan to go driving over boulders anywhere, but i bet there are plenty of them that actually use the abilities of the vehicle (which include; cargo space, towing ability, handling and comfort) in some form or another. lots more of them than poser suburbanites who want fake adventure. I think you will find those people lining up at the H2 dealer. [img]images/graemlins/wink.gif[/img]
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