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post #1 of (permalink) Old 06-14-2001, 12:24 PM
TEX
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Getting major sponsorship for events

<font color=purple>As some of you may or may not know, I've been putting on my own
sanctioned mud races for a few years now & have been involved in
the sport for many years.

Well, I have an idea for a pro-caliber race. I have some ideas that
would make this a very unique & entertaining race. I have the location
picked out, would be getting a pro announcer, and already know
pretty much who I'd invite to participate.

The problem is $$$. It's going to cost quite a bit to put this on & I'm
not 100% sure I'd recover everything at the gate (mainly would be a
problem if it rains or if it's really stinkin' hot).

I'm looking for significant financial backing on this. To the tune of
$10,000 or more (my costs will be considerably higher than that). I
approached BFG, but because serious competitors (which is all I'm
having) don't run radial tires, they're not interested.

Basically, the sponsor would sort of have "naming rights" to the event.
Their name & logo would go at the top of every promotional piece of
material for the event (all fliers, entry forms, the website, newspaper
ads, the trophies, etc., etc.), and they'd fly banners all over the
fairgrounds. They'd be welcome to bring in a truck with their products
(like BFG, Chevy, etc. do at the big Jamborees) to show off and/or
sell.

So, I guess the question is, does anyone have any advice for
approaching these potential sponsors? Anyone have any leads on
companies that would be interested? I do have an "in" with Budweiser,
however I would prefer not to be backed by alcohol or tobacco
producers if at all possible.

I can assure any potential sponsor that this would be a quality event.
I've worked with the biggest names in the sport (Pace, NMRO, etc).
I've worked as a tech inspector for 14 different sanctioning bodies.
And I am currently paid for the work I do at these races. I've been
told by some competitors that the events I'm doing now are far more
organized than even the Jamboree events. And this proposed race will
be 10X slicker than what I'm doing now.

So, any thoughts gang?</font color=purple>


TEX


http://sites.netscape.net/gumboracing


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post #2 of (permalink) Old 06-15-2001, 02:29 PM
mudracer
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Re: Getting major sponsorship for events

As a start, get some sponsor candidates to come to your Top Mud Challenge so they can see what you are able to do without big money. Then tell them how much more you could do with their help.

You may want to put together a nice, professional looking proposal. That type of thing would help get their attention.

Good luck!

[img]/wwwthreads_images/icons/cool.gif[/img]
'84 K20 driver
'80 CJ-7 BBC, 1 ton
<font color=orange>'79 K10 mud racer</font color=orange> (for sale)
post #3 of (permalink) Old 07-23-2001, 03:54 PM
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Re: Getting major sponsorship for events

How much are you looking to charge at the gate for admission Tex? Right now I am currently really involved in Truck Pulls and am doing everything I can do to help out. Our organization puts on all the pulls and bring an awsome show and there for an awsome crowd. In different area's and at different times durring the year we can charge more for admission even if we have the same trucks pulling at each event. Now if we call in all the big boys we can up the charge of admission from $10 per person up to $30 and put on the best show we possibly can and still come out father ahead in the end.

One thing that helps us is local comunity sponsors...Its amazing how many local bussiness will contribute $$$ just for having a great show come to the area. The other way is the food and drinks at the event. We get in all the local non-profit organizations and they don't charge us anything to come in and they make money there for putting it back into the comunity. Every now and then we get a beer sponsor for an event but we would rather have local non alcohol realated sponsors.

One thing I would sugjest is to get local automotive realated shops in the area to try to get some $$$ from. Let then come out and put up a tent and sell there products and give some info and stuff like that. If you guarantee 5000 people durring the event they are sure to get some bussiness.


Anyway, you probably know all about what I just said seeing you have been there and done that but really....small local sponsors are better than one HUGE name that everyone hears everyday.....Better for the area you live in anyway!!!

Ryan

93 GMC Yukon
Chevy SuperStock 4x4 Truck Puller
Great Lakes Truck & Tractor Pulling Association
http://www.greatlakespull.com
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