Join Date: Dec 2005
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Re: Toyota Tundra Commercials -Beware LEVE RANT!
Bottom line is quality/reliability. Jeepers and Harley riders aside, the average Joe wants to drive/ride rather than tinker/fiddle. The Detroit iron has come a long way, but seem to be a step behind a couple of J-brands (not all of them!) Have you read Consumer Reports recently? They poll lots of owners and rate reliability based on consumer's responses. Would anyone be surprised to learn that some of the WORST cars (as far as complaints) all come from Germany?? Beemers, Benzs, Audis and V-dubs are rated as some of the most unreliable cars in recent history. Hondas and Toyotas rate best. The Big three and the rest of the world's automakers mix it up in the middle.
I love my Jeep and can't imagine getting rid of it, but it's not my primary unit. For wifey, its Outbacks only (her choice, my blessings). The cost of retirement packages, health insurance, etc., are an undeniable part of the struggles of our homeland builders, but its the customer's perception of value (the cost vs hassle quotient) that drives most people's decisions on what to buy.