Join Date: Oct 2000
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Re: Jeep\'s \"New Direction\"
I read the article, and I was worried at first. It does sound on the surface that this could be very bad. There are some lines in there like " Cutting Costs" and "Streamlining" and "Una-body". But, taking a minute to look at it, I get a little more optimistic.
D/C is itself, just another car manufac. They need to make $, so if the jeep line isn't pulling it's weight, they will need to figure out how to make it do that. So, you might see either an addition to the line ie (Wrangler, Lib, Gran Cher + something new) or they might monkey with the Lib a little more.
The wrangler seems to be to much of a staple for them. I really don't see it changing in the future. Maybe I am just being to optimistic, but this might actualy be a good thing. Who knows, if they add another a more car-like vechile to the line, maybe they'll see enough profit to add something cool to the wrangler line. Who knows.
Either way, I understand the concern, but am holding out reservation for the moment.
/end my $.02