Re: Almost all tires are shorter than advetised.... but
I have had experience with the 35X12.50 BF goodrich AT's as well as the 38.5" steel belted and 39.5" standard swamper. Unless You realy like mud go with the BFG's. They are well worth it. My old bronco handled like stock with the 35" AT's, handled the road very well, and were exellent on the sand. Both style super swampers, though larger, weren,t bad on the road considering how aggresive they are, but I definatly new I had mud tires under me. (loud, but at the time I didn't mind). They just didn't last long enough and, well, my off-roading consists of beach. Not mud tires element, though size made up for that.
Bottom line, 2 sets of swampers to one set of BFG's!