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post #8 of (permalink) Old 04-19-2002, 04:30 AM
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Re: Daimler-Chrysler Wins there latest battle.....

[img]images/icons/tongue.gif[/img] I can understand the DC bunch and their insistence on keeping control of their product name and trade mark. You remember a few years back when Harley Davidson sued the Nips to protect their stolen motorcycle design even to the extent that they claimed that the SOUND was owned by HD.[img]images/icons/crazy.gif[/img] I sometimes get weary of the impunity that some of these "pirates" demonstrate when they outright steal designs from other companies and individuals,[img]images/icons/frown.gif[/img] and I am a firm believer in copyright and patent protection.[img]images/icons/tongue.gif[/img] It's true that the new Geman owners HAVE made changes in the Jeep line and that some of them DO reflect the pavement-only, suburban, latte-drinking, have-no-idea-what-FWD-actually-is crowd, but that's only corporate recognization of where the next vein of gold is from a market standpoint. Product change is NORMAL, and without those kinds of forward-looking moves, companies CAN and DO die![img]images/icons/crazy.gif[/img] Let X equal the number of good products and companies that have disappeared because they had a stubborn chief engineer who would NOT change a thing on "his" design......maybe one that he dreamed up twenty years ago.....and consequently their willing-to-change competition left them behind.[img]images/icons/tongue.gif[/img] When Shev-Lay was still building cars with that antiquainted Shev-Lay Six.....we called it a "stove bolt......not sure where that name actually came from.....clear up to 1954, it was no small miracle that the dealers were even able to SELL new cars, except maybe because of the Chevrolet tradition and the superb bodies that they had on them. Everything else on that Shivel-A was YEARS behind the times.[img]images/icons/crazy.gif[/img] I've BEEN part of a corporate design group I KNOW how tough it is to get a crotchety old cheif engineer to let go of "his" design from way back.[img]images/icons/frown.gif[/img] Whenever I find myself thinking: "Hey; they are ruining Jeep by making that yuppie pavement-running piece of crap!" I think about what Henry Ford is alleged to have said when the first of the Model A's rolled off the assembly line: "Take a good look at her boys; they'll never improve on THAT baby!"[img]images/icons/smile.gif[/img]
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