Off-Road Forums & Discussion Groups - View Single Post - What do you like and dislike about your 4x4 store?
View Single Post
post #1 of (permalink) Old 03-14-2003, 12:33 AM Thread Starter
trailperformance
 
Join Date: Mar 2002
Posts: 88
Thanks: 0
Thanked 0 Times in 0 Posts
 
What do you like and dislike about your 4x4 store?

I am a college student at Pacific Lutheran University in Tacoma, WA as well as an avid 4x4 enthusiast. For a marketing class I am talking, I need to find out what you, the consumer, like and dislike about dealing with the companies that comprise the 4x4, truck, SUV, and Aftermarket performance Sector. While I have many ideas of what I think is good and bad, I would like to know what you like and don't like. I hope to use this information for purpouses of general research. I made a list of questions that you can use to answer if you would like or if you have a different comment or question, that is great too. Please write as little or as much as you like:

-Questionnaire-

What aspect(s) of a four wheel drive vehicle shop (product or service based) draw you to do business with them as well as what you look for in a business that you will do repeat business with?

What are some of the best promotions you have seen and/or taken advantage of ?

What forum do you most prefer to purchase four wheel drive items? (example… internet, in person, phone, swap meets, ect.)

How much of a factor does price play in your purchasing decision with an item that you would deem as a major or substantial purchase (tires, suspension, winch …)?

What other aspects (good or bad) have you either experienced or wish were available when working with a four wheel drive shop?

Any other suggestions on practices that could be improved, things you feel lack, or other general comments about improving your overall total business experience with a four wheel drive shop?


Once again, I really appreciate this and thank you very much for helping me with this!

Brett
My 4x4 Site
trailperformance is offline  
 
 
For the best viewing experience please update your browser to Google Chrome