I thought I'd chime in here for a thought, or two.
I'll come in on Matt's side... he's spending his money to make a product and bring it to market that will provide value to a customer base. That's a risk, and I couldn't afford to take it. Hat's off to him. No duplicate this effort for other products and the risk raises. Hat's off to him again.
As to the use of the AMC name... well one question here. How the heck would he be able to target his product base without invoking the AMC name? There's not a claim that AMC endorses the product. AMC no longer exists as an endorsing enity... the claim is that it will work better in an AMC engine. IMHO... I find nothing wrong with that clam and Matt's endeavoring to provide information that gives you a background on his product.
Granted Matt's no salesman. That was proved when he first started on this forum. I remember it because he got hammered on his first post. He really got off to a bad start and left a bad taste in a lot of mouths with his posts. That was unfortunate because he's got a lot of information he could share with all of us the we won't glean if he won't/can't share.
To endeavor to figure out what was going on as a moderator ( at that time ) for the forum I sought out Matt. I spoke to Matt, and had several off-forum E-mail exchanges to asking him about some of his products, their design and re-design.
In EVERY case his conversations/thoughts/ideas have been informative and he's been more than polite to answer some of my silly questions.
So IMHO, it boils down to are you the target/customer base of Bulltear? IMHO... nope, most guys on this forum wouldn't be interested in many of his products because the products are aimed at a high end, higher spender <nobr>Jeep
</nobr> owner. That's fine with me! He's got a right to offer a product and make an honest buck and that's what he's been doing.
Now some on the forum have denigrated both Matt's product and his company. There's been lots of rock throwing since Matt first appeared. IMHO, that's pretty sad... especially when Matt attempted to exchange ideas/thoughts on upgrades and other post and was firmly rebuffed by some that had that sour taste in their mouths.
Me, I hope that Matt continuities to post on this forum, with both his products and ideas.
Now hey, if your not the product base Matt's aiming at, thats fine... ask all the questions you want of Matt on his product and I'd bet he'll answer them as well as he's answered mine.
But remember one thing I always stressed on while a monderator... and that's civility. If you walk by a guy every day and punch him... someday he's gonna punch you back and maybe get his friends to help. We all need friends to come to our aid. Matt ain't any different. Kick a dog enough times and eventually you're gonna get bitten.
I don't blame Matt one bit for defending his products... and I'll never blame Matt for not apologizing for improving his products...
That's the American Way.