New Jeep advertising and logo - Off-Road Forums & Discussion Groups
Jeep-Short Wheelbase All discussion of short wheelbase Jeeps: CJ, TJ, YJ and JK

Reply
 
LinkBack Thread Tools Display Modes
post #1 of (permalink) Old 09-05-2002, 05:32 PM Thread Starter
Official Curmudgeon
 
CJ7Taz's Avatar
 
Join Date: Nov 2001
Location: Kansas
Posts: 4,699
Thanks: 2
Thanked 1 Time in 1 Post
 
New Jeep advertising and logo

I found <a target="_blank" href=http://news.moneycentral.msn.com/ticker/article.asp?Feed=RTR&amp;Date=20020905&amp;ID=1906 035&amp;Symbol=US:F>this</a> while checking my Ford stock. Don't ask, I wish I hadn't checked.

The logo sounds like what I've seen on t-shirts 4WDH sells.
CJ7Taz is offline  
Sponsored Links
Advertisement
 
post #2 of (permalink) Old 09-05-2002, 05:37 PM
Carpal \'Tunnel
 
knifeboy2's Avatar
 
Join Date: Jul 2002
Location: Macomb, IL
Posts: 2,571
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertizing and logo

My question is where is Jeep going to use this logo? They can't replace the markings on the side of the new Jeeps coming out. It just wouldn't look right. I do think the brand has more potential than the company is using, but they will need to be careful that they don't ruin the appeal of the Jeep as an offroad vehicle. The article makes it sound like they want to switch to grocery getters, and thats gotta be some sort of sin. I haven't gone to church in a while so maybe someone can clarify that for me.
knifeboy2 is offline  
post #3 of (permalink) Old 09-05-2002, 06:11 PM
I Might Just Know What I'm Talking About
 
AllLockedUp's Avatar
 
Join Date: Jun 2001
Location: Somewhere in Cow Hampshire
Posts: 1,705
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertizing and logo

I like it! There is nothing wrong with change, it's a sign of the tmes.
AllLockedUp is offline  
Sponsored Links
Advertisement
 
post #4 of (permalink) Old 09-05-2002, 06:21 PM
Enthusiast
 
Join Date: Aug 2002
Location: Washington
Posts: 304
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertizing and logo

"The Jeep brand is not going to be a slave to something that isn't relevant."
If being able to drive a stock Jeep over the Rubicon isn't relevant, then I don't know what is. I thought being an extremely capable 4X4 was part of the buying appeal and heritage of the Jeeps. But then I guess I'm a little old fashioned, I happen to like functionality over looks.
jlove86CJ is offline  
post #5 of (permalink) Old 09-05-2002, 07:32 PM
Moderator
 
Dirt Dog's Avatar
 
Join Date: Nov 1999
Location: Troy, Ohio
Posts: 7,409
Thanks: 1
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertising and logo

Taz I didn't like that either. That says to me that we(offroaders) are the minority and that they are going to change from the "rubicon" direction.(to soccer moms=$$$)
I really liked (NOT) the line that the rubicon was done on a "whim".
And last , while this all pi$$es me off I have learned that for the real point..........they are not selling to me. I'm not buying new vehicles from them to wheel. And it will never be exactly what I want anyway. No different than anything that I'ver ever owned and liked. I modify it to do what I want and how I want it. They will never build "MY" perfect machine. And if they did, I probally wouldn't want it. I like to be a little different and not run with the flock.
Dirt Dog is offline  
post #6 of (permalink) Old 09-05-2002, 07:37 PM
I Might Just Know What I'm Talking About
 
AllLockedUp's Avatar
 
Join Date: Jun 2001
Location: Somewhere in Cow Hampshire
Posts: 1,705
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertizing and logo

I don't see any mention of turning Jeeps into grocery getters. In fact, what I did see was "So Chrysler has decided to shift its emphasis from the Rubicon Trail to other measurements of off-road prowess. While the new ads all show Jeeps running off road, they also tout Jeep's "rescue capability," a term Bell said would represent the new standard for Jeeps."

Like DD said, you're just going to take it and turn it into something that you want anyways, right?
AllLockedUp is offline  
post #7 of (permalink) Old 09-05-2002, 07:43 PM
Journeyman
 
Join Date: Aug 2002
Location: Blue Ridge Mountains
Posts: 179
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertising and logo

I hate corporate BS like this... It probably took them 5 years and 20 different "focus groups" to come up with this. And some suit who probably has never set his butt in a Jeep in his life probably got paid big bucks for it. I imagine the quality will suffer, as well. All in the name of selling more units. All hail the mighty dollar!
brickisred is offline  
post #8 of (permalink) Old 09-05-2002, 08:27 PM
Keyboard Implanted
 
Sycho15's Avatar
 
Join Date: Sep 1999
Location: Tampa Bay area, FL
Posts: 4,143
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertising and logo

I bet they always build a Jeep that can run the Rubicon in stock form. Maybe not all Jeeps will be able to do it anymore, but at least one in their line-up. This is the SWB forum, after all, so we should be bitching the least as the SWB Jeep is most likely to be the only 'Rubicon Ready' model left.

Don't think for a second I like where this is heading. They are going away from the very core of what a Jeep has always been.
Sycho15 is offline  
post #9 of (permalink) Old 09-05-2002, 08:28 PM
Keyboard Implanted
 
Smokngun's Avatar
 
Join Date: Sep 1999
Location: Palmyra, WI
Posts: 2,208
Thanks: 0
Thanked 0 Times in 0 Posts
 
Re: New Jeep advertising and logo

I agree that change is good...but change to make the vehicles better for their intended purpose. NOT change to sell to a greater (read: socker mom) market.

"The Jeep brand is not going to be a slave to something that isn't relevant." Quote relating to the Rubicon requirement.

The new heads think that they are a "Slave" to putting out a vehicle(s) that are the only ones in the world to have actualy PROVEN themselves in an extreme off-road environment ?!? I know that the mass segment of typical SUV buyers could care less if their "kid bus" could traverse the rubicon as long as it has an overhead screen with a DVD player and 14 cupholders. But off road capeability is what makes Jeep people so loyal. They shouldn't change a thing.
Smokngun is offline  
post #10 of (permalink) Old 09-06-2002, 07:01 AM
**DONOTDELETE**
Guest
 
Posts: n/a
Re: New Jeep advertising and logo

"With a new logo that plays on its war-fighting heritage..."

So, the German auto maker is touting one of the most important tools used against them years ago?
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Off-Road Forums & Discussion Groups forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome