I Might Just Know What I'm Talking About
Join Date: Jun 2001
Location: Somewhere in Cow Hampshire
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Re: New Jeep advertizing and logo
I don't see any mention of turning Jeeps into grocery getters. In fact, what I did see was "So Chrysler has decided to shift its emphasis from the Rubicon Trail to other measurements of off-road prowess. While the new ads all show Jeeps running off road, they also tout Jeep's "rescue capability," a term Bell said would represent the new standard for Jeeps."
Like DD said, you're just going to take it and turn it into something that you want anyways, right?