>> I was asking the question of how the purchace [sic]
>> of a Binder Bulletin subscription helped to support IH VENDORS as the
>> original poster claimed - and your post didn't answer this.
I am probably in the best position to answer this for you.
The Binder Bulletin uses its revenues (from both memberships and advertising) for all sorts of community-building purposes.
*EVERYTHING* we do with membership dollars to build and increase excitement about the IH brand is a benefit to IH Vendors. Likewise, everything we do to make IH-ownership easier and more fun is of benefit to IH Vendors as well. We are keeping alive (and actually growing) their customer base.
In 2000 we will be sponsoring seven major IH-related events:
Arizona IH Rendezvous
Dixie IH Regionals
IH Western Regionals
Midwest IHC Classic
Rocky Mountain IH Rendezvous
Northwest Binder Roundup
IH Scout & Light Truck Nationals
At sponsoprship rates of $150 to $300 apiece, this represents a substantial investment of membership dollars in cultivating "excitement" and "community" among the customers of IH-specific vendors.
Additionally, we've built a web site that delivers between 40,000 and 50,000 page exposures PER DAY to a highly-specific audience; and the Bulletin makes advertising to this audience available at rates substantially below the market average.
For example, Off-Road.com charges "$15 per 1,000 exposures" for basic banner advertising. Each advertiser in the Binder Bulletin's "TechTalk" section receives upwards of 5,000 ad exposures EACH DAY. At off-road.com's rates, this would cost $75 PER DAY at a minumum for advertising -- yet the Bulletin sells it for as low as $60 PER MONTH. Another valuable benefit to the business-members of the IH community that is made possible only by means of membership dollars that support our entire mission.
Further, we've tied nearly 200 IH-specific web sites together into a community known as the "IHC WebRing". We will soon be rolling out a program where these 200 webmasters can "donate" a few square inches of their page(s) to display banner ads for the business members of our community -- at rates substantially lower than even those mentioned above. This new program is called the "Binder Banner Exchange", and is described at: http://www.binderbulletin.org/exchange
Several IH-specific vendors have placed links to the Binder Bulletin's "TechTalk" area on their own web sites -- in order to keep their own staff members busily and productively engaged in SELLING, rather than on the phone EDUCATING & answering technical questions at no charge. Everything that the Bulletin does to educate potential buyers of IH-specific products is a benefit to IH Vendors.
In summary, there are literally dozens of things that the Binder Bulletin does to support IH Vendors -- both directly and indirectly -- and all of them are made possible by membership revenues.
We provide services to THREE levels of contituents at the Binder Bulletin:
I. INDIVIDUALS (the newsletter, TechTalk, Classifieds, other web services)
II. CLUBS (mailing list services, event calendar, financial assistance)
III. BUSINESSES (see above)
All are equally important and valued members of the Binder Bulletin community.
Hope that helps to answer your question.